We approached the design systematically — starting with user flows before touching any visual elements.

The information architecture was structured around three clearly separated service pillars: Home Services (on-demand), Subscription Cleaning Plans, and Healthcare Services. Each pillar has its own distinct booking flow, but they all sit within the same unified navigation experience so users never feel lost. The home screen was designed as a smart service hub — showing all categories clearly with quick-access shortcuts for repeat bookings, so returning users can rebook in seconds.

For the on-demand home services flow, we designed a streamlined 3-step booking process — select service, choose time slot, confirm — with real-time availability and service provider profiles to build trust before the user commits. The subscription cleaning flow was designed separately with a clear plan comparison layout, making it easy for users to see what they get at each tier and upgrade when ready.

The healthcare booking section received special design attention. Given the sensitivity of the category, we prioritised clarity, professional aesthetics, and a calm colour palette to create a sense of reliability. Appointment scheduling, specialist profiles, and service descriptions were all designed with the same level of detail as the home service flows but with a distinctly different visual tone.

Throughout the design, micro-interactions, loading states, empty states, and error messages were all considered and designed — ensuring the app feels polished and responsive at every touchpoint, not just the happy path.